The first part is sales force automation where your sales representatives have the lead generation tools to manage their pipeline and up-sell to customers. You can track lead/sales progress by defining opportunities, setting sales stages, and employing a full suite of sales analytics to measure your sales reps’ pipelines.
The second part of the CRM approach is contact management. This goes beyond maintaining customer addresses and phone numbers, to actually tracking customers’ buying habits so you can anticipate their needs.
Finally, CRM includes marketing capabilities. These include tools that allow you to fax and e-mail from the solution, generate lead generation call lists, and, most importantly, manage call center activity, enabling you to increase your customer base at a minimal cost.
Associations are everywhere - in every location, on every given topic. These associations all have a common set of problems. Problems they've routinely run into as they've grown. Problems we've seen - and problems we've solved. Our association management software and services can help you out to overcome these challenges.